seo SUSTAINABLE
How brands show up, get selected, and get talked about in AI-powered search experiences.
The New Scorecard What Even Is AI Performance? AI Performance is your backstage pass to how often Bing’s AI uses your content in generated answers across Copilot & AI summaries. Here’s what that means in plain English: AI Performance: Tracks how often your website is cited in AI-generated answers. Citation: When Bing’s AI references your… Continue reading Buzzword Betty’s (Super Duper) Quick Guide to: AI Performance Report in Bing Webmaster Tools
Or, what happens when bots go semantic and your keywords start showing their age This isn’t about burning your SEO playbook; it’s about updating your glossary. We’re shifting from traditional SEO to AI-driven search. The mechanics are different, but the foundations still matter. You just need to know how to translate your terms. Here’s how… Continue reading From SEO to AI Search: Translating the Terms
Agents are coming for your clicks - Betty says get ready From Static Answers to Agentic Actions First, it was embeddings. Then it was RAG. Now every AI search conversation seems to circle around agents, agentic behavior, & MCPs. At first glance, it sounds like we’re about to spin up a Dungeons & Dragons campaign… Continue reading Buzzword Betty Vol. 6 – Agentic, Agents, & MCPs
AI Assistants Are Here (And They’re Doing the Searching for Us) Here’s the truth: most people aren’t “Googling” the way they used to. They’re asking questions and having conversations, and expecting tools to summarize the web for them. That’s where AI assistants come in. Google’s AI Overviews, AI Mode, ChatGPT, Perplexity, Claude, Gemini, Copilot… they’ve… Continue reading SEO for AI Assistants: Staying Visible When Search Gets Smarter
Wait, What Does That Even Mean? Are you having trouble keeping up with all these new roles, acronyms, and frameworks? Same. So I started collecting them. Welcome to AAW: All Acronyms Welcome - a living, breathing glossary for the fast-shifting language of AI-powered search. I didn’t coin these terms. I’m just curating what’s out there.… Continue reading A Living Glossary for the Age of AI-Powered Search