Mention Rate Tool

Mention Rate Tool BETA v2.0

How to Use This Tool

Choose your sampling tier before you start

The Mention Rate Tool runs structured query sampling based on the Signals Over Noise™ framework. Before you begin, decide how many prompts you need — this determines your margin of error and how much you can trust your results.

Tier 1
Directional
20 prompts × 5 runs = 100 samples
±10% margin of error

Good for early exploration or pressure-testing a topic. Your mention rate could swing 10 points either direction — treat it as a signal, not a conclusion.

Use when:
You’re getting started or testing a new entity
Tier 2
Validated
40 prompts × 10 runs = 400 samples
±5% margin of error

Reliable for monthly tracking and internal reporting. You can detect real shifts of ~6+ points and start comparing results over time.

Use when:
You’re tracking trends or reporting to a team
Tier 3
Statistical
80 prompts × 30 runs = 2,400 samples
±2% margin of error

Decision-grade data. Use for board reporting, competitive claims, or measuring the impact of a campaign. Small changes are detectable and defensible.

Use when:
Stakes are high and your data needs to hold up to scrutiny

Important: Only compare distributions to distributions. If your margin of error is ±5%, a 2-point change means nothing. A 9-point shift probably does. Read the full methodology →