Aimee Jurenka | Signals Over Noise
Presented by seo SUSTAINABLE
Signals
Over Noise
Exploring how brands earn recognition, retrieval, and recommendation in AI Search.
AI Search is changing fast. Every week there’s a new platform, a new acronym, a new hot take, and a new reason everyone is supposed to panic.
I’m more interested in the signals.
The signals that help AI systems understand expertise. The signals that influence visibility. The signals worth paying attention to.
Signals Over Noise is where I share what I’m learning through research, experimentation, and what is probably an unhealthy amount of curiosity.
The Shift
From Rankings to Recognition
The more I study AI Search, the less interested I become in rankings and the more interested I become in recognition. Traditional search rewarded rankings. AI-powered search increasingly rewards recognition.
Do you rank?
↓
Does AI recognize you?
AI systems are now interpreting, summarizing, and recommending brands often before a user ever clicks a link. Visibility depends on being understood, not just indexed.
Define → Structure → Reinforce → Measure
Four stages. Each one builds on the last. The goal throughout: making your brand easier to understand, recognize, and recommend.
Define
What do you want to be known for?
Structure
Can AI systems understand it?
Reinforce
Are the right signals strengthening recognition?
Measure
Is recognition increasing?
Tools Born From Curiosity
Mention Rate Tool
It runs structured query sampling across AI platforms and gives you actual data: not vibes, not screenshots, not a handful of prompts.
Topic Entity Schema Generator
Schema is one of those things that’s genuinely useful for AI visibility and also genuinely tedious to write. This generator handles the structure so you can focus on getting the entity relationships right.
About
Aimee Jurenka
AI Visibility Strategist · Signals Over Noise · seo SUSTAINABLE
I’ve been working in SEO for a long time. And then AI Search happened, and I got completely obsessed with a different set of questions: not “how do you rank?” but “how does AI decide what to recommend?”
I’ve been running experiments, documenting what I find, and building tools to measure things that weren’t easy to measure before.
That’s what Signals Over Noise is — a place to share what I’m learning from seo SUSTAINABLE, my company.
Community
Taking the Work Out Into the World
Conferences, podcasts, interviews, and the occasional guest post. I like talking about this stuff with other people who find it interesting.
