Signals Over Noise
Or, what happens when bots go semantic and your keywords start showing their age This isn’t about burning your SEO playbook; it’s about updating your glossary. We’re shifting from traditional SEO to AI-driven search. The mechanics are different, but the foundations still matter. You just need to know how to translate your terms. Here’s how… Continue reading From SEO to AI Search: Translating the Terms
Update (September 2026): This post describes my earlier method, which used fixed sample-size tiers and survey margin-of-error math. I have since retired that approach. Read the current methodology, which covers precision vs. validity, breadth-first portfolio sampling, and Control vs. Discovery portfolios, in the Signals Over Noise framework. I spent months staring at AI visibility dashboards… Continue reading Your Prompt Data Is Useless: How to Measure AI Visibility With Real Numbers
Trad Search said, “Let’s rank the page.” AI Mode says, “Let’s surface the best chunk.” Google’s AI Mode doesn’t process content the way it used to. It doesn’t scan an entire page and decide whether to rank it or not. It breaks the page into passages/chunks and pulls the most useful ones into AI-generated results.… Continue reading AI Mode Doesn’t Read Pages. It Reads Chunks.
AI Assistants Are Here (And They’re Doing the Searching for Us) Here’s the truth: most people aren’t “Googling” the way they used to. They’re asking questions and having conversations, and expecting tools to summarize the web for them. That’s where AI assistants come in. Google’s AI Overviews, AI Mode, ChatGPT, Perplexity, Claude, Gemini, Copilot… they’ve… Continue reading SEO for AI Assistants: Staying Visible When Search Gets Smarter
Wait, What Does That Even Mean? Are you having trouble keeping up with all these new roles, acronyms, and frameworks? Same. So I started collecting them. Welcome to AAW: All Acronyms Welcome - a living, breathing glossary for the fast-shifting language of AI-powered search. I didn’t coin these terms. I’m just curating what’s out there.… Continue reading A Living Glossary for the Age of AI-Powered Search