seo SUSTAINABLE
From “It’s All the Same Thing” to… Wait, It’s Not??? I think a lot of us have been mixing these terms up for years (I know I have been). Like: saying “structured data” when we really mean schema grouping semantic HTML into the same conversation like it is basically the same thing generally using them… Continue reading Structured Data, Schema, & Semantic HTML
The New Scorecard What Even Is AI Performance? AI Performance is your backstage pass to how often Bing’s AI uses your content in generated answers across Copilot & AI summaries. Here’s what that means in plain English: AI Performance: Tracks how often your website is cited in AI-generated answers. Citation: When Bing’s AI references your… Continue reading Buzzword Betty’s (Super Duper) Quick Guide to: AI Performance Report in Bing Webmaster Tools
Or, what happens when bots go semantic and your keywords start showing their age This isn’t about burning your SEO playbook; it’s about updating your glossary. We’re shifting from traditional SEO to AI-driven search. The mechanics are different, but the foundations still matter. You just need to know how to translate your terms. Here’s how… Continue reading From SEO to AI Search: Translating the Terms
Agents are coming for your clicks - Betty says get ready From Static Answers to Agentic Actions First, it was embeddings. Then it was RAG. Now every AI search conversation seems to circle around agents, agentic behavior, & MCPs. At first glance, it sounds like we’re about to spin up a Dungeons & Dragons campaign… Continue reading Buzzword Betty Vol. 6 – Agentic, Agents, & MCPs
How the Smallest Pieces of Content Make A Big Impact Are “Chunks” & “Token Budgets” Even A Real AI Terms? Yes… & no. Chunk is a widely used informal term in the AI & NLP community to describe the process of breaking content into smaller, retrievable units. You’ll see it in documentation, research papers, &… Continue reading Buzzword Betty Vol. 5 – Chunks & Token Budgets