seo SUSTAINABLE
A look at trust signals, consistency, clarity, and what actually influences digital visibility.
How the Smallest Pieces of Content Make A Big Impact Are “Chunks” & “Token Budgets” Even A Real AI Terms? Yes… & no. Chunk is a widely used informal term in the AI & NLP community to describe the process of breaking content into smaller, retrievable units. You’ll see it in documentation, research papers, &… Continue reading Buzzword Betty Vol. 5 – Chunks & Token Budgets
Nerdy Tricks to Get Your Content Noticed by a Bot This one is something I'm really excited to test. If you have read my previous articles, then you know I think we need to start thinking more like information architects, designing our content to be both human-readable and machine-retrievable.. That’s where today’s buzzwords come in:… Continue reading Buzzword Betty Vol. 4 – EchoBlocks, Semantic Triplets
From SEO to a Buzzword Betty AI search didn’t just change how users define content; it completely rewired how I think about organizing it. Somewhere between Google’s SGE rollout, LLM-powered chat results, & “what even is a vector database,” I found myself deep in the weeds of tech terms I never planned to learn. Yet,… Continue reading Buzzword Betty Vol. 1 – Vector Embeddings, Cosine Similarity & Semantic Similarity
Trad Search said, “Let’s rank the page.” AI Mode says, “Let’s surface the best chunk.” Google’s AI Mode doesn’t process content the way it used to. It doesn’t scan an entire page and decide whether to rank it or not. It breaks the page into passages/chunks and pulls the most useful ones into AI-generated results.… Continue reading AI Mode Doesn’t Read Pages. It Reads Chunks.
SEO for AI Assistants: Staying Visible When Search Gets Smarter AI Assistants Are Here (And They’re Doing the Searching for Us) Here’s the truth: most people aren’t “Googling” the way they used to. They’re asking questions and having conversations, and expecting tools to summarize the web for them. That’s where AI assistants come in. Google’s… Continue reading SEO for AI Assistants: Staying Visible When Search Gets Smarter