seo SUSTAINABLE
“I asked ChatGPT about us & didn’t see our name. Panic!” If that sentence sounds familiar, you’re not alone. It’s quickly become the default way teams try to measure “AI visibility.” Someone runs a prompt, takes a screenshot, & treats the result like a ranking report. That’s not a measurement. It’s a single sample &… Continue reading Your Prompt Data Is Useless: How to Measure AI Visibility With Real Numbers
Nerdy Tricks to Get Your Content Noticed by a Bot This one is something I'm really excited to test. If you have read my previous articles, then you know I think we need to start thinking more like information architects, designing our content to be both human-readable and machine-retrievable.. That’s where today’s buzzwords come in:… Continue reading Buzzword Betty Vol. 4 – EchoBlocks, Semantic Triplets
Meet the Buzzword: Query Fan-Out Query Fan-Out is one of those AI search terms that’s suddenly everywhere—and for good reason. If you’ve been watching how Google’s AI Overviews or ChatGPT’s browsing mode work, you’ve already seen it in action. But what is Query Fan-Out? And why does it matter for search? Let’s break it down.… Continue reading Buzzword Betty Vol. 3 – What Is Query Fan-Out?
The New Job Titles of AI Search AI search isn’t just changing how content gets found; it’s shifting the core of what we do and who we are. If your work has started to outgrow your job title, you’re not broken. You’re early. We’re in an exciting moment where SEOs, content strategists, and digital marketers… Continue reading Buzzword Betty Vol. 2 Content Engineer, Relevance Engineer, AI Visibility Engineer, & Prompt Strategist
From SEO to a Buzzword Betty AI search didn’t just change how users discover content; it completely rewired how I think about organizing it. Somewhere between Google’s SGE rollout, LLM-powered chat results, & “what even is a vector database,” I found myself deep in the weeds of tech terms I never planned to learn. Yet,… Continue reading Buzzword Betty Vol. 1 – Vector Embeddings, Cosine Similarity & Semantic Similarity