Speaking & Writing
Let’s put this
framework to work.
Aimee is not currently offering consulting services. She is open to select speaking, podcast, panel, interview, expert quote, and contributed writing opportunities.
Keynotes
Panels
Podcasts
Contributed writing
Expert quotes
Interviews
Panels
Podcasts
Contributed writing
Expert quotes
Interviews
Open to select speaking and writing opportunities
Core topics
What Aimee speaks and writes about
Everything connects back to one central question: how do you make your brand easier for AI systems to understand, retrieve, and recommend?
01
Signals Over Noiseâ„¢
The full framework — Define, Structure, Reinforce, Measure. Why strategy down beats keyword up, and what that shift looks like in practice.
The full framework — Define, Structure, Reinforce, Measure. Why strategy down beats keyword up, and what that shift looks like in practice.
02
Defining Your Topic Entities
How to decide what your brand, products, services, and concepts should be known for — before building a single page. The step most approaches skip entirely.
How to decide what your brand, products, services, and concepts should be known for — before building a single page. The step most approaches skip entirely.
03
Site Structure for AI Retrieval
How to turn topic entities into hub pages, category pages, and content architecture that makes your expertise legible — not just to crawlers, but to AI systems.
How to turn topic entities into hub pages, category pages, and content architecture that makes your expertise legible — not just to crawlers, but to AI systems.
04
Schema as an Internal Knowledge Graph
Not checkbox markup — a relationship layer that connects posts, hubs, and brands using @graph and @id.
Not checkbox markup — a relationship layer that connects posts, hubs, and brands using @graph and @id.
05
Measuring AI Visibility with Mention Rate
Why screenshots are not data. What N×k sampling means. How to think like a pollster instead of a rank tracker — and how to build numbers stakeholders can actually trust.
Why screenshots are not data. What N×k sampling means. How to think like a pollster instead of a rank tracker — and how to build numbers stakeholders can actually trust.
06
From Ranking to Recognition
The broader shift in how AI systems retrieve and surface brands — what it means for teams building visibility programs today.
The broader shift in how AI systems retrieve and surface brands — what it means for teams building visibility programs today.
Past speaking
Where Aimee has spoken
Add your event to the list.
2025
WTSFest Portland — Women in Tech Festival
Conference talk
WTSFest Portland — Women in Tech Festival
Conference talk
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More to be added — check back soon
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More to be added — check back soon
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“Stop thinking like a rank tracker.
Start thinking like a pollster.“
Get in touch
Invite Aimee to speak or contribute
Tell Aimee a bit about your event or publication, and she’ll be in touch if it’s a good fit. Please note: no consulting or client work inquiries.
Aimee Jurenka
Creator of Signals Over Noise™  · Speaker at WTSFest Portland