Thoughts

AI Mode Doesn’t Read Pages. It Reads Chunks.
Selection Rate Optimization

AI Mode Doesn’t Read Pages. It Reads Chunks.

Trad Search said, “Let’s rank the page.” AI Mode says, “Let’s surface the best chunk.” Google’s AI Mode doesn’t process content the way it used to. It doesn’t scan an entire page and decide whether to rank it or not. It breaks the page into passages/chunks and pulls the most useful ones into AI-generated results.… Continue reading AI Mode Doesn’t Read Pages. It Reads Chunks.

SEO for AI Assistants: Staying Visible When Search Gets Smarter
AI Visibility

SEO for AI Assistants: Staying Visible When Search Gets Smarter

AI Assistants Are Here (And They’re Doing the Searching for Us) Here’s the truth: most people aren’t “Googling” the way they used to. They’re asking questions and having conversations, and expecting tools to summarize the web for them. That’s where AI assistants come in. Google’s AI Overviews, AI Mode, ChatGPT, Perplexity, Claude, Gemini, Copilot… they’ve… Continue reading SEO for AI Assistants: Staying Visible When Search Gets Smarter

AAW - All Acronyms Welcome - A Living Glossary for the Age of AI-Powered Search
AI Visibility

A Living Glossary for the Age of AI-Powered Search

Wait, What Does That Even Mean? Are you having trouble keeping up with all these new roles, acronyms, and frameworks? Same. So I started collecting them. Welcome to AAW: All Acronyms Welcome - a living, breathing glossary for the fast-shifting language of AI-powered search. I didn’t coin these terms. I’m just curating what’s out there.… Continue reading A Living Glossary for the Age of AI-Powered Search

how Gemini reads your site, ranks your content, and judges who gets the AI Mode spotlight
AI Visibility

AI Mode in the Front, Gemini in the Back

Structured in the front, semantic party in the markup. Google’s new AI Mode is here. All clean lines, curated answers, and polished delivery. It’s cool, calm, and confidently “business in the front.” But the real story? That’s happening in the back. Because powering all that polish is Gemini, a multimodal, multilingual, full-stack AI model from… Continue reading AI Mode in the Front, Gemini in the Back