Trad Search said, “Let’s rank the page.” AI Mode says, “Let’s surface the best chunk.” Google’s AI Mode doesn’t process content the way it used to. It doesn’t scan an entire page and decide whether to rank it or not. It breaks the page into passages/chunks and pulls the most useful ones into AI-generated results.… Continue reading AI Mode Doesn’t Read Pages. It Reads Chunks.
Thoughts
SEO for AI Assistants: Staying Visible When Search Gets Smarter
AI Assistants Are Here (And They’re Doing the Searching for Us) Here’s the truth: most people aren’t “Googling” the way they used to. They’re asking questions and having conversations, and expecting tools to summarize the web for them. That’s where AI assistants come in. Google’s AI Overviews, AI Mode, ChatGPT, Perplexity, Claude, Gemini, Copilot… they’ve… Continue reading SEO for AI Assistants: Staying Visible When Search Gets Smarter
A Living Glossary for the Age of AI-Powered Search
Wait, What Does That Even Mean? Are you having trouble keeping up with all these new roles, acronyms, and frameworks? Same. So I started collecting them. Welcome to AAW: All Acronyms Welcome - a living, breathing glossary for the fast-shifting language of AI-powered search. I didn’t coin these terms. I’m just curating what’s out there.… Continue reading A Living Glossary for the Age of AI-Powered Search
Why “SEO” Isn’t Cutting It Anymore
Let’s not sugarcoat it; the internet has been flipped. AI didn’t quietly sneak in the back door. It kicked it down and changed the locks. Search as we knew it? That old script doesn’t run anymore. So no, I’m not just doing “SEO” these days. That label feels like a MySpace profile in a world… Continue reading Why “SEO” Isn’t Cutting It Anymore
AI Mode in the Front, Gemini in the Back
Structured in the front, semantic party in the markup. Google’s new AI Mode is here. All clean lines, curated answers, and polished delivery. It’s cool, calm, and confidently “business in the front.” But the real story? That’s happening in the back. Because powering all that polish is Gemini, a multimodal, multilingual, full-stack AI model from… Continue reading AI Mode in the Front, Gemini in the Back