The New Scorecard
What Even Is AI Performance?
AI Performance is your backstage pass to how often Bing’s AI uses your content in generated answers across Copilot & AI summaries.
Here’s what that means in plain English:
AI Performance: Tracks how often your website is cited in AI-generated answers.
Citation: When Bing’s AI references your page as a visible source in an answer.
Grounding Query: The core phrase or topic Bing’s AI used to retrieve and cite your content. Not the full search. Just the main topic entity it associates with you.
It’s AI scanning the room and deciding you’re the smartest one in it.
Why You Should Care
Traditional SEO measures visibility through rankings and clicks.
AI Performance measures something different:
Whether your content is trusted enough to become part of the answer.
If classic SEO is a popularity contest, AI citations are the reputation game.
The Metrics That Actually Matter
Here’s what you’ll see inside the dashboard:
Total Citations: The total number of times your content was cited in AI-generated answers.
-> What it tells you: You’re actively part of AI responses.
Average Cited Pages: The average number of unique pages cited per day.
-> What it tells you: If you have depth. Are you a one-page wonder?
Pages Cited: The specific URLs Bing’s AI pulls into answers.
-> What it tells you: These are your authority assets. Protect and expand them.
Grounding Queries: The phrases AI associates with your content.
-> What it tells you: These are your topic entities (the subjects) AI believes you have authority on.
How to Use This Data
If a page is cited frequently: -> Build supporting content around it. Strengthen the cluster.
If citations drop: -> Audit freshness and clarity. Make sure the page still answers intent directly.
If new grounding queries appear: -> That’s a signal. AI is connecting you to a new topic entity. Expand into it before competitors do.
If one page appears across multiple grounding queries: -> You’ve built a pillar page. Maintain it aggressively.
Understanding Time Ranges
7 Days
Best for monitoring recent updates or spikes.
30 Days
Ideal for monthly reporting.
3 Months
Useful for trend analysis and seasonal visibility.
Custom Range
Perfect for campaign comparisons or content launch tracking.
Exporting the Data
You can download reports in CSV or Excel format.
Use exports to:
– Build AI visibility reporting
– Track citation growth over time
– Present AI inclusion metrics to leadership
– Identify expansion opportunities
What This Report Does Not Do
It does not:
– Show clicks
– Show rankings
– Reveal specific AI prompts
– Explain why a page was selected
This is not a traffic report. It’s a citation visibility report.
Think trend analysis, not forensic audit.
Final Thought
This isn’t just a cute new dashboard feature, though yes, it does look pretty dang good.
It’s the first real signal of who AI actually trusts.