About Aimee Jurenka
Aimee Jurenka
AI Visibility Strategist · Signals Over Noise · seo SUSTAINABLE
I’ve been working in SEO for over a decade. I’ve done the strategy work, the content work, the technical work, the reporting work, and a whole lot of explaining why this stuff matters in the first place.
And then AI Search happened. And I got completely obsessed with a different set of questions.
Not “how do you rank?” — but “how does AI decide what to recommend?” Why do some brands get mentioned and others don’t? Why do certain people become associated with certain topics? What signals actually influence that — and how do you measure whether they’re working?
Those questions are what Signals Over Noise is built around. It’s a research initiative from seo SUSTAINABLE — my company — where I document what I’m learning through experiments, observation, and what is probably an unhealthy amount of curiosity.
From rankings to recognition.
I spent the last decade in SEO working across SaaS, EDU, enterprise, and B2B with content-heavy programs. I’ve been deep in strategy, content, technical SEO, and reporting — I understand how visibility gets built because I’ve been building it.
But this shift is different. This isn’t just SEO with a new AI label slapped on it. The way people discover brands is changing. The way answers get delivered is changing. And the way brands get surfaced is changing right along with it.
So I’m not interested in pretending this is business as usual. The questions that fascinate me now are different than the ones that fascinated me five years ago. And I think that’s the right response to what’s happening.
A few things I’ve come to be pretty sure about.
Clarity matters more than volume. One well-understood entity is worth more than a hundred vague ones.
Structure matters more than most people think. Disconnected content, fuzzy positioning, and messy site architecture aren’t just SEO problems — they’re visibility problems.
If AI doesn’t understand you, it can’t recommend you. That’s the whole thing, really.
Screenshots aren’t data. If you’re trying to understand AI visibility from a handful of prompts, you’re reacting to noise, not signal.
This space is noisy enough without adding to it. I’d rather be honest about uncertainty than confident about things I’m still figuring out.
What I’m doing and where to find it.
I’m not consulting right now. What I am doing is researching, experimenting, building tools, and documenting what I learn. Here’s where that shows up:
Research(ish)
Things I’ve Been Exploring
Field notes, experiments, and the occasional rabbit hole. Documented as I learn it — not polished conclusions, just honest notes from someone paying close attention.
Framework
Discover → Structure → Reinforce → Measure
The four-stage framework for AI Search visibility. Start with what you want to be known for. Build everything else around that clarity.
Tools
Built when the manual version got tedious
The Mention Rate Tool and Schema Generator exist because I needed them. Free, built on the Signals Over Noise methodology.
The company
Why seo SUSTAINABLE?
Because I’m not interested in hacks, shortcuts, or duct-taping a strategy together and hoping it holds.
I care about building visibility in a way that lasts. That means clear positioning, connected entities, strong structure, useful content, and measurement you can actually trust.
Not louder. Not more. Better.
That’s what sustainable means to me — and it’s been the foundation of seo SUSTAINABLE since I started the company.
What that looks like in practice
- Clear positioning — know what you want to be known for
- Connected entities — structure that AI can actually parse
- Strong external signals — the right mentions, in the right places
- Useful content — not more content, better content
- Measurement you can trust — real data, not screenshots
Want to connect?
LinkedIn is the best place to find me. I post there when I’m working through something interesting.