Aimee Jurenka
AI Visibility Strategist · Signals Over Noise · seo SUSTAINABLE
I’ve been working in SEO for over a decade. I’ve done the strategy work, the content work, the technical work, the reporting work, and a whole lot of explaining why this stuff matters in the first place.
And then AI Search happened. And I got completely obsessed with a different set of questions.
Not “how do you rank?” — but “how does AI decide what to recommend?” That’s the question Signals Over Noise is built around — a research initiative from seo SUSTAINABLE where I document what I’m learning through experiments, observation, and what is probably an unhealthy amount of curiosity.
From rankings to recognition.
I spent the last decade in SEO working across SaaS, EDU, enterprise, and B2B with content-heavy programs. I’ve been deep in strategy, content, technical SEO, and reporting — I understand how visibility gets built because I’ve been building it.
But this shift is different. This isn’t just SEO with a new AI label slapped on it — the way people discover brands, and the way answers get delivered, is fundamentally changing. I’m not interested in pretending this is business as usual; the questions that fascinate me now are different than the ones that fascinated me five years ago.
A few things I’ve come to be pretty sure about.
If AI does not understand you, it cannot recommend you.
Clarity and structure beat volume.
Screenshots are not measurement.
What I’m doing and where to find it.
I’m not consulting right now. What I am doing is researching, experimenting, building tools, and documenting what I learn. Here’s where that shows up:
Research(ish)
Things I’ve Been Exploring
Field notes, experiments, and the occasional rabbit hole. Documented as I learn it — not polished conclusions, just honest notes from someone paying close attention.
Framework
Define → Structure → Reinforce → Measure
The four-stage framework for AI Search visibility — Define, Structure, Reinforce, Measure.
Tools
Built when the manual version got tedious
Free tools for measuring AI visibility and generating schema markup, built on the Signals Over Noise methodology.
The company
Why seo SUSTAINABLE?
Because I’m not interested in hacks, shortcuts, or duct-taping a strategy together and hoping it holds.
I care about building visibility in a way that lasts. That means clear positioning, connected entities, strong structure, useful content, and measurement you can actually trust.
Not louder. Not more. Better.
That’s what sustainable means to me — and it’s been the foundation of seo SUSTAINABLE since I started the company.
What that looks like in practice
- Clear positioning — know what you want to be known for
- Connected entities — structure that AI can actually parse
- Strong external signals — the right mentions, in the right places
- Useful content — not more content, better content
- Measurement you can trust — real data, not screenshots
Want to connect?
LinkedIn is the best place to find me. I post there when I’m working through something interesting.