Mention Rate Tool BETA v2.0
How to Use This Tool
Choose your sampling tier before you start
The Mention Rate Tool runs structured query sampling based on the Signals Over Noise™ framework. Before you begin, decide how many prompts you need — this determines your margin of error and how much you can trust your results.
| Tier | Sample Size | Margin of Error | Description |
|---|---|---|---|
| Tier 1 Directional Getting started or testing a new entity |
20 prompts × 5 runs
100 samples
|
±10% | Good for early exploration or pressure-testing a topic. Your mention rate could swing 10 points either direction — treat it as a signal, not a conclusion. |
| Tier 2 Validated Tracking trends or reporting to a team |
40 prompts × 10 runs
400 samples
|
±5% | Reliable for monthly tracking and internal reporting. You can detect real shifts of ~6+ points and start comparing results over time. |
| Tier 3 Statistical Stakes are high and your data needs to hold up to scrutiny |
80 prompts × 30 runs
2,400 samples
|
±2% | Decision-grade data. Use for board reporting, competitive claims, or measuring the impact of a campaign. Small changes are detectable and defensible. |
Important: Only compare distributions to distributions. If your margin of error is ±5%, a 2-point change means nothing. A 9-point shift probably does. Read the full methodology →