Strategy and workflows built for a world where your audience isn’t just people, it’s bots, too. LLMs and AI search engines are rewriting how users find information, and I help businesses adapt with strategies that prioritize visibility across AI Overviews, answer engines, and traditional SERPs.
From technical SEO to automated content optimization, I make sure your site is aligned with how machines read, rank, and recommend content, because that’s where search is going (and frankly, already is).
My SEO
I used to say, “Start with Google’s intent.” Now? I start with the bots.
Not just Googlebot, but Gemini, ChatGPT, Perplexity, Claude, you name it. Search behavior has shifted from ten blue links to instant answers, conversational queries, and predictive content. My job is to teach the bots who you are and why your answer is the one they should trust.
Intent still matters: human intent. But we now have to deliver it in a way large language models can understand, cite, and surface. That means optimizing for structure, clarity, context, and authority consistently.
Because we’re not just writing for readers anymore. We’re writing for readers and their AI assistants.
How I SEO
- Make your site functional for AI and answer engines, not just Googlebot.
- Target the real questions people ask LLMs, not just high-volume keywords.
- Structure your content like a knowledge base, not a blogroll.
- Automate where it makes sense: audits, clustering, internal links, schema, so you can focus on what moves the needle.
Is that oversimplified? Yes. But the nuance is where I thrive.
Tech SEO
Your site needs to be technically fluent for bots, not just browsers. That means crawl paths AI can follow, structure that helps LLMs recognize entities and relationships, and clean, consistent signals that reinforce your authority.
If your code confuses the machines, your content won’t make the cut- no matter how brilliant it is.
On-page SEO
Content isn’t just for humans anymore. It has to serve human needs and bot logic.
I build content frameworks that answer real questions clearly, surface entities naturally, and feed structured context into the LLMs shaping modern search.
This isn’t about keyword stuffing, it’s about making your content semantically rich, structurally smart, and context-aware.
Off-page SEO
Forget chasing headline backlinks. AI search is looking for patterns, citations, and consistency. I help you build a network of brand signals: press, syndication, community engagement that LLMs recognize and trust.
The goal is simple: be visible, be credible, be crawlable. Every backlink, mention, and community interaction should serve the bigger picture, teaching bots who you are and why you matter.