@import url('https://fonts.googleapis.com/css2?family=Josefin+Sans:wght@300;400;600;700&display=swap');

.seos-wrap *, .seos-wrap *::before, .seos-wrap *::after { box-sizing: border-box; margin: 0; padding: 0; }
.seos-wrap {
  font-family: 'Josefin Sans', sans-serif;
  color: #141414;
  line-height: 1.7;
  -webkit-font-smoothing: antialiased;
}

/* ─── HERO TITLE BLOCK ─── */
.seos-hero {
  display: grid;
  grid-template-columns: 5fr 4fr;
  gap: 60px;
  align-items: center;
  padding: 60px 0 60px;
}
.seos-eyebrow {
  display: inline-block;
  font-size: 20px;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: #C96D1A;
  border-bottom: 2px solid #C96D1A;
  padding-bottom: 4px;
  margin-bottom: 24px;
}
.seos-h1 {
  font-family: 'Josefin Sans', sans-serif;
  font-size: 52px;
  font-weight: 700;
  line-height: 1.12;
  color: #141414;
  margin-bottom: 8px;
}
.seos-h1 sup {
  font-size: 18px;
  color: #C96D1A;
  vertical-align: super;
}
.seos-framework-tag {
  display: block;
  font-size: 20px;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: #06bc8f;
  margin-bottom: 20px;
}
.seos-sub {
  font-size: 25px;
  color: #444340;
  line-height: 1.8;
  margin-bottom: 14px;
}
.seos-hero-copy {
  font-size: 22px;
  color: #666;
  line-height: 1.8;
  border-left: 3px solid #06bc8f;
  padding-left: 16px;
  margin-bottom: 36px;
}
.seos-ctas { display: flex; gap: 14px; flex-wrap: wrap; }
.seos-btn-primary {
  display: inline-block;
  background: #C96D1A;
  color: #fff !important;
  font-family: 'Josefin Sans', sans-serif;
  font-size: 20px;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  padding: 18px 36px;
  text-decoration: none !important;
  transition: background 0.2s;
}
.seos-btn-primary:hover { background: #a85815; }
.seos-btn-ghost {
  display: inline-block;
  border: 1.5px solid #c0bdb8;
  color: #444340 !important;
  font-family: 'Josefin Sans', sans-serif;
  font-size: 20px;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  padding: 18px 36px;
  text-decoration: none !important;
  transition: all 0.2s;
}
.seos-btn-ghost:hover { border-color: #C96D1A; color: #C96D1A !important; }

/* ─── SHIFT ─── */
.seos-shift {
  border-left: 3px solid #C96D1A;
  padding-left: 28px;
}
.seos-shift-label {
  font-size: 20px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 10px;
  display: block;
}
.seos-shift-h2 {
  font-size: 34px;
  font-weight: 700;
  color: #141414;
  margin-bottom: 16px;
  line-height: 1.3;
}
.seos-shift-p {
  font-size: 22px;
  color: #444340;
  line-height: 1.8;
  margin-bottom: 12px;
}
.seos-shift-callout {
  font-size: 23px;
  font-weight: 700;
  font-style: italic;
  color: #141414;
}

/* ─── WHAT I DO ─── */
.seos-what {
  background: #141414;
  padding: 56px 40px;
  margin: 40px -40px;
}
.seos-what-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  align-items: start;
  max-width: 1100px;
  margin: 0 auto;
}
.seos-what-label {
  font-size: 20px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 10px;
  display: block;
}
.seos-what-h2 {
  font-size: 40px;
  font-weight: 700;
  color: #fff;
  line-height: 1.25;
  margin-bottom: 20px;
}
.seos-what-sub {
  font-size: 23px;
  color: rgba(255,255,255,0.55);
  line-height: 1.7;
}
.seos-bullets { list-style: none; margin-top: 24px; }
.seos-bullets li {
  display: flex;
  align-items: flex-start;
  gap: 14px;
  padding: 14px 0;
  border-bottom: 1px solid rgba(255,255,255,0.08);
  font-size: 23px;
  color: rgba(255,255,255,0.85);
  line-height: 1.5;
}
.seos-bullets li:last-child { border-bottom: none; }
.seos-bullet-num {
  font-size: 18px;
  font-weight: 700;
  color: #C96D1A;
  letter-spacing: 0.1em;
  flex-shrink: 0;
  padding-top: 2px;
  min-width: 32px;
}

/* ─── HOW IT WORKS ─── */
.seos-how { padding: 60px 0; }
.seos-how-label {
  font-size: 20px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 10px;
  display: block;
}
.seos-how-h2 {
  font-size: 52px;
  font-weight: 700;
  color: #141414;
  margin-bottom: 10px;
  line-height: 1.2;
}
.seos-how-sub {
  font-size: 23px;
  color: #555;
  line-height: 1.7;
  max-width: 560px;
  margin-bottom: 36px;
}
.seos-steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  margin-top: 40px;
  border: 1.5px solid #ddddd8;
}
.seos-step {
  padding: 36px 28px;
  border-right: 1.5px solid #ddddd8;
}
.seos-step:last-child { border-right: none; }
.seos-step-num {
  font-size: 52px;
  font-weight: 300;
  color: #ddddd8;
  line-height: 1;
  margin-bottom: 16px;
  display: block;
}
.seos-step-tag {
  font-size: 18px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 10px;
  display: block;
}
.seos-step-h3 {
  font-size: 24px;
  font-weight: 700;
  color: #141414;
  margin-bottom: 10px;
  line-height: 1.35;
}
.seos-step-p {
  font-size: 21px;
  color: #444340;
  line-height: 1.8;
}
.seos-step-em {
  display: block;
  font-size: 19px;
  color: #C96D1A;
  font-weight: 700;
  margin-top: 14px;
  letter-spacing: 0.06em;
}
.seos-step-featured { background: #f9f7f4; }
.seos-step-featured .seos-step-num { color: #06bc8f; opacity: 0.4; }
.seos-step-featured .seos-step-tag { color: #06bc8f; }
.seos-step-featured .seos-step-em { color: #06bc8f; }
.seos-step-note {
  font-size: 21px;
  color: #888;
  margin-top: 28px;
  font-style: italic;
}

/* ─── WHAT'S IN THE WORKS ─── */
.seos-works {
  background: #141414;
  padding: 64px 40px;
  margin: 40px -40px;
}
.seos-works-inner { max-width: 1100px; margin: 0 auto; }
.seos-works-header {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  margin-bottom: 40px;
  gap: 24px;
}
.seos-works-label {
  font-size: 20px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #06bc8f;
  margin-bottom: 10px;
  display: block;
}
.seos-works-h2 {
  font-size: 52px;
  font-weight: 700;
  color: #fff;
  line-height: 1.2;
}
.seos-works-all {
  display: inline-block;
  font-size: 20px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #06bc8f !important;
  text-decoration: none !important;
  border-bottom: 1px solid rgba(6,188,143,0.35);
  padding-bottom: 2px;
  white-space: nowrap;
  flex-shrink: 0;
}
.seos-works-all:hover { color: #fff !important; border-color: rgba(255,255,255,0.3); }
.seos-works-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr;
  gap: 2px;
  background: rgba(255,255,255,0.07);
}
.seos-post {
  background: #141414;
  padding: 32px 28px;
  transition: background 0.18s;
}
.seos-post:hover { background: #1c1c1c; }
.seos-post-series {
  font-size: 17px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 12px;
  display: block;
}
.seos-post-title {
  font-size: 25px;
  font-weight: 700;
  color: #fff !important;
  line-height: 1.3;
  margin-bottom: 12px;
  text-decoration: none !important;
  display: block;
}
.seos-post-title:hover { color: #06bc8f !important; }
.seos-post-sm .seos-post-title { font-size: 22px; }
.seos-post-excerpt {
  font-size: 21px;
  color: rgba(255,255,255,0.45);
  line-height: 1.75;
  margin-bottom: 16px;
}
.seos-post-meta {
  font-size: 17px;
  color: rgba(255,255,255,0.25);
  letter-spacing: 0.1em;
  text-transform: uppercase;
}
.seos-post-read {
  display: inline-block;
  margin-top: 14px;
  font-size: 18px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: #C96D1A !important;
  text-decoration: none !important;
}
.seos-post-read:hover { color: #06bc8f !important; }

/* ─── SPEAKING STRIP ─── */
.seos-speaking {
  padding: 48px 0;
  border-top: 1px solid #e8e6e1;
  border-bottom: 1px solid #e8e6e1;
  background: #fff;
  margin: 40px -40px 0;
  padding-left: 40px;
  padding-right: 40px;
}
.seos-speaking-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  gap: 2rem;
}
.seos-speaking-label {
  font-size: 20px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #7A2525;
  margin-bottom: 10px;
  display: block;
}
.seos-speaking-h3 {
  font-size: 32px;
  font-weight: 700;
  color: #141414;
  margin-bottom: 8px;
}
.seos-speaking-p {
  font-size: 22px;
  color: #555;
  line-height: 1.65;
  max-width: 560px;
}

/* ─── CTA BAND ─── */
.seos-cta-band {
  background: #7A2525;
  padding: 60px 40px;
  text-align: center;
  margin: 40px -40px 0;
}
.seos-cta-inner { max-width: 700px; margin: 0 auto; }
.seos-cta-h2 {
  font-size: 52px;
  font-weight: 700;
  color: #fff;
  margin-bottom: 12px;
  line-height: 1.2;
}
.seos-cta-sub {
  font-size: 23px;
  color: rgba(255,255,255,0.65);
  margin-bottom: 32px;
}
.seos-btn-white {
  display: inline-block;
  background: #fff;
  color: #7A2525 !important;
  font-family: 'Josefin Sans', sans-serif;
  font-size: 20px;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  padding: 20px 40px;
  text-decoration: none !important;
  margin: 0 8px 8px;
  transition: opacity 0.2s;
}
.seos-btn-white:hover { opacity: 0.9; }
.seos-btn-white-outline {
  display: inline-block;
  border: 1.5px solid rgba(255,255,255,0.5);
  color: #fff !important;
  font-family: 'Josefin Sans', sans-serif;
  font-size: 20px;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  padding: 20px 40px;
  text-decoration: none !important;
  margin: 0 8px 8px;
  transition: all 0.2s;
}
.seos-btn-white-outline:hover { background: rgba(255,255,255,0.12); }

/* ─── RESPONSIVE ─── */
@media (max-width: 900px) {
  .seos-hero { grid-template-columns: 1fr; gap: 32px; padding: 40px 0; }
  .seos-what { margin: 40px -20px; padding: 48px 20px; }
  .seos-what-inner { grid-template-columns: 1fr; gap: 32px; }
  .seos-steps { grid-template-columns: 1fr 1fr; }
  .seos-step:nth-child(2) { border-right: none; }
  .seos-step:nth-child(1), .seos-step:nth-child(2) { border-bottom: 1.5px solid #ddddd8; }
  .seos-works { margin: 40px -20px; padding: 48px 20px; }
  .seos-works-grid { grid-template-columns: 1fr; gap: 2px; }
  .seos-works-header { flex-direction: column; align-items: flex-start; }
  .seos-speaking { margin: 40px -20px 0; padding: 40px 20px; }
  .seos-speaking-inner { grid-template-columns: 1fr; }
  .seos-cta-band { margin: 40px -20px 0; padding: 48px 20px; }
}
@media (max-width: 640px) {
  .seos-steps { grid-template-columns: 1fr; }
  .seos-step { border-right: none; border-bottom: 1.5px solid #ddddd8; }
  .seos-step:last-child { border-bottom: none; }
}


@import url('https://fonts.googleapis.com/css2?family=Josefin+Sans:wght@300;400;600;700&display=swap');

.seos-wrap *, .seos-wrap *::before, .seos-wrap *::after { box-sizing: border-box; margin: 0; padding: 0; }
.seos-wrap {
  font-family: 'Josefin Sans', sans-serif;
  color: #141414;
  line-height: 1.7;
  -webkit-font-smoothing: antialiased;
}

/* ─── BREADCRUMB ─── */
.seos-breadcrumb {
  font-size: 14px;
  color: #888;
  margin-bottom: 32px;
  letter-spacing: 0.06em;
}
.seos-breadcrumb a {
  color: #C96D1A !important;
  text-decoration: none !important;
}
.seos-breadcrumb a:hover { text-decoration: underline !important; }
.seos-breadcrumb span { margin: 0 8px; color: #ccc; }

/* ─── PAGE HERO ─── */
.seos-page-hero {
  padding: 56px 0 48px;
  border-bottom: 1px solid #e8e6e1;
  background: #fff;
}
.seos-page-hero-inner {
  display: grid;
  grid-template-columns: 3fr 2fr;
  gap: 64px;
  align-items: start;
}
.seos-step-badge {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 20px;
}
.seos-step-badge-num {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #fff;
  background: #C96D1A;
  padding: 4px 12px;
  border-radius: 2px;
}
.seos-step-badge-label {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #C96D1A;
}
.seos-page-h1 {
  font-family: 'Josefin Sans', sans-serif;
  font-size: 52px;
  font-weight: 700;
  line-height: 1.08;
  color: #141414;
  margin-bottom: 20px;
  letter-spacing: -0.01em;
}
.seos-page-intro {
  font-size: 22px;
  color: #444340;
  line-height: 1.65;
  margin-bottom: 28px;
}
.seos-page-cta-row { display: flex; gap: 14px; flex-wrap: wrap; }
.seos-btn-primary {
  display: inline-block;
  background: #C96D1A;
  color: #fff !important;
  font-family: 'Josefin Sans', sans-serif;
  font-size: 16px;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  padding: 16px 32px;
  text-decoration: none !important;
  transition: background 0.2s;
}
.seos-btn-primary:hover { background: #a85815; }
.seos-btn-ghost {
  display: inline-block;
  border: 1.5px solid #c0bdb8;
  color: #444340 !important;
  font-family: 'Josefin Sans', sans-serif;
  font-size: 16px;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  padding: 16px 32px;
  text-decoration: none !important;
  transition: all 0.2s;
}
.seos-btn-ghost:hover { border-color: #C96D1A; color: #C96D1A !important; }

/* hero sidebar */
.seos-page-hero-sidebar {
  background: #f9f7f4;
  border: 1px solid #e8e6e1;
  border-radius: 4px;
  padding: 28px;
  margin-top: 8px;
}
.seos-sidebar-label {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 16px;
  display: block;
}
.seos-sidebar-list {
  list-style: none;
}
.seos-sidebar-list li {
  font-size: 18px;
  color: #444340;
  padding: 10px 0;
  border-bottom: 1px solid #e8e6e1;
  display: flex;
  align-items: flex-start;
  gap: 12px;
  line-height: 1.4;
}
.seos-sidebar-list li:last-child { border-bottom: none; }
.seos-sidebar-check {
  color: #06bc8f;
  font-weight: 700;
  flex-shrink: 0;
  margin-top: 1px;
}

/* ─── SECTION SHARED ─── */
.seos-section { padding: 60px 0; }
.seos-section-alt { background: #f9f7f4; }
.seos-section-dark { background: #141414; }
.seos-label {
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 12px;
  display: block;
}
.seos-label-teal { color: #06bc8f; }
.seos-label-light { color: #e8a870; }
.seos-h2 {
  font-size: 38px;
  font-weight: 700;
  line-height: 1.15;
  color: #141414;
  margin-bottom: 14px;
}
.seos-h2-light { color: #fff; }
.seos-h3 {
  font-size: 24px;
  font-weight: 700;
  line-height: 1.25;
  color: #141414;
  margin-bottom: 10px;
}
.seos-h3-light { color: #fff; }
.seos-body {
  font-size: 20px;
  color: #444340;
  line-height: 1.75;
  margin-bottom: 20px;
  max-width: 700px;
}
.seos-body-light {
  font-size: 20px;
  color: rgba(255,255,255,0.65);
  line-height: 1.75;
  margin-bottom: 20px;
}
.seos-body-wide { max-width: none; }

/* ─── THE SHIFT CALLOUT ─── */
.seos-callout {
  border-left: 3px solid #C96D1A;
  padding: 20px 24px;
  margin: 28px 0;
  background: #fdf8f3;
}
.seos-callout p {
  font-size: 22px;
  font-weight: 700;
  color: #141414;
  line-height: 1.45;
  font-style: italic;
  margin: 0;
}
.seos-callout-teal {
  border-left-color: #06bc8f;
  background: #f0faf6;
}
.seos-callout-teal p { color: #141414; }

/* ─── ENTITY TYPES GRID ─── */
.seos-entity-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: #e8e6e1;
  margin: 36px 0;
  border: 1px solid #e8e6e1;
}
.seos-entity-card {
  background: #fff;
  padding: 28px 24px;
}
.seos-entity-type {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 12px;
  display: block;
}
.seos-entity-card h3 {
  font-size: 20px;
  font-weight: 700;
  color: #141414;
  margin-bottom: 10px;
  line-height: 1.3;
}
.seos-entity-card p {
  font-size: 17px;
  color: #555;
  line-height: 1.65;
  margin-bottom: 10px;
}
.seos-entity-examples {
  margin-top: 12px;
}
.seos-entity-examples span {
  display: inline-block;
  background: #f9f7f4;
  border: 1px solid #e8e6e1;
  font-size: 14px;
  color: #444340;
  padding: 4px 10px;
  border-radius: 2px;
  margin: 3px 3px 3px 0;
}

/* ─── STRONG vs WEAK ─── */
.seos-compare {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: #e8e6e1;
  margin: 32px 0;
  border: 1px solid #e8e6e1;
}
.seos-compare-col { background: #fff; padding: 28px 24px; }
.seos-compare-label {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  margin-bottom: 16px;
  display: block;
}
.seos-compare-label-bad { color: #b1352f; }
.seos-compare-label-good { color: #06bc8f; }
.seos-compare-list { list-style: none; }
.seos-compare-list li {
  font-size: 18px;
  color: #444340;
  padding: 8px 0;
  border-bottom: 1px solid #f0eeea;
  display: flex;
  align-items: center;
  gap: 10px;
}
.seos-compare-list li:last-child { border-bottom: none; }
.seos-compare-icon-bad { color: #b1352f; font-weight: 700; }
.seos-compare-icon-good { color: #06bc8f; font-weight: 700; }

/* ─── 5 STEPS ─── */
.seos-steps-vertical { margin: 36px 0; }
.seos-step-v {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: 0;
  border-bottom: 1px solid #e8e6e1;
  padding: 36px 0;
}
.seos-step-v:first-child { border-top: 1px solid #e8e6e1; }
.seos-step-v-num {
  font-size: 52px;
  font-weight: 300;
  color: #ddddd8;
  line-height: 1;
  padding-top: 4px;
}
.seos-step-v-content h3 {
  font-size: 24px;
  font-weight: 700;
  color: #141414;
  margin-bottom: 10px;
}
.seos-step-v-tag {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 10px;
  display: block;
}
.seos-step-v-body {
  font-size: 19px;
  color: #444340;
  line-height: 1.75;
}
.seos-step-v-note {
  font-size: 17px;
  color: #06bc8f;
  font-weight: 700;
  margin-top: 12px;
  display: block;
}

/* ─── CASE STUDY BAND ─── */
.seos-case-band {
  background: #141414;
  padding: 56px 0;
}
.seos-case-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: start;
}
.seos-results-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: rgba(255,255,255,0.1);
  margin-top: 28px;
  border: 1px solid rgba(255,255,255,0.1);
}
.seos-result-card {
  background: #1a1a1a;
  padding: 24px 20px;
}
.seos-result-model {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.4);
  margin-bottom: 10px;
  display: block;
}
.seos-result-score {
  font-size: 32px;
  font-weight: 700;
  color: #06bc8f;
  line-height: 1;
  margin-bottom: 4px;
}
.seos-result-before {
  font-size: 15px;
  color: rgba(255,255,255,0.35);
}

/* ─── START SMALL CTA ─── */
.seos-start-band {
  background: #7A2525;
  padding: 56px 0;
  text-align: center;
}
.seos-start-inner { max-width: 680px; margin: 0 auto; }
.seos-cta-h2 {
  font-size: 38px;
  font-weight: 700;
  color: #fff;
  margin-bottom: 12px;
  line-height: 1.2;
}
.seos-cta-sub {
  font-size: 20px;
  color: rgba(255,255,255,0.65);
  margin-bottom: 32px;
  line-height: 1.6;
}
.seos-btn-white {
  display: inline-block;
  background: #fff;
  color: #7A2525 !important;
  font-family: 'Josefin Sans', sans-serif;
  font-size: 16px;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  padding: 18px 36px;
  text-decoration: none !important;
  margin: 0 8px 8px;
  transition: opacity 0.2s;
}
.seos-btn-white:hover { opacity: 0.9; }
.seos-btn-white-outline {
  display: inline-block;
  border: 1.5px solid rgba(255,255,255,0.5);
  color: #fff !important;
  font-family: 'Josefin Sans', sans-serif;
  font-size: 16px;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  padding: 18px 36px;
  text-decoration: none !important;
  margin: 0 8px 8px;
  transition: all 0.2s;
}
.seos-btn-white-outline:hover { background: rgba(255,255,255,0.1); }

/* ─── NEXT STEPS NAV ─── */
.seos-next-steps {
  padding: 48px 0;
  background: #f9f7f4;
  border-top: 1px solid #e8e6e1;
}
.seos-next-label {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #888;
  margin-bottom: 24px;
  display: block;
}
.seos-next-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: #e8e6e1;
  border: 1px solid #e8e6e1;
}
.seos-next-card {
  background: #fff;
  padding: 28px 24px;
  text-decoration: none !important;
  transition: background 0.18s;
  display: block;
}
.seos-next-card:hover { background: #fdf8f3; }
.seos-next-card-num {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 8px;
  display: block;
}
.seos-next-card h3 {
  font-size: 20px;
  font-weight: 700;
  color: #141414;
  margin-bottom: 8px;
  line-height: 1.3;
}
.seos-next-card p {
  font-size: 16px;
  color: #555;
  line-height: 1.6;
}
.seos-next-arrow {
  display: block;
  margin-top: 14px;
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: #C96D1A;
}

/* shared container */
.seos-container { max-width: 1100px; margin: 0 auto; padding: 0 2rem; }

/* ─── RESPONSIVE ─── */
@media (max-width: 900px) {
  .seos-page-hero-inner { grid-template-columns: 1fr; gap: 36px; }
  .seos-entity-grid { grid-template-columns: 1fr 1fr; }
  .seos-compare { grid-template-columns: 1fr; }
  .seos-step-v { grid-template-columns: 52px 1fr; }
  .seos-case-inner { grid-template-columns: 1fr; gap: 36px; }
  .seos-next-grid { grid-template-columns: 1fr; }
  .seos-page-h1 { font-size: 38px; }
  .seos-h2 { font-size: 30px; }
}
@media (max-width: 580px) {
  .seos-entity-grid { grid-template-columns: 1fr; }
  .seos-results-grid { grid-template-columns: 1fr; }
}

/* ─── ENTITY MAP ─── */
.seos-entity-map {
  margin: 28px 0;
  overflow-x: auto;
}
.seos-map-row {
  display: flex;
  align-items: center;
  gap: 0;
  min-width: 600px;
}
.seos-map-node {
  background: #fff;
  border: 1px solid #e8e6e1;
  padding: 14px 20px;
  font-size: 18px;
  font-weight: 700;
  color: #141414;
  font-family: 'Josefin Sans', sans-serif;
  white-space: nowrap;
  flex-shrink: 0;
}
.seos-map-node-primary {
  background: #fdf8f3;
  border-color: #C96D1A;
  color: #C96D1A;
}
.seos-map-node-teal {
  background: #f0faf6;
  border-color: #06bc8f;
  color: #06bc8f;
}
.seos-map-arrow {
  font-size: 20px;
  color: #ddddd8;
  padding: 0 10px;
  flex-shrink: 0;
}

@import url('https://fonts.googleapis.com/css2?family=Josefin+Sans:wght@300;400;600;700&display=swap');

.seos-wrap *, .seos-wrap *::before, .seos-wrap *::after { box-sizing: border-box; margin: 0; padding: 0; }
.seos-wrap {
  font-family: 'Josefin Sans', sans-serif;
  color: #141414;
  line-height: 1.8;
  -webkit-font-smoothing: antialiased;
}

/* ─── HERO TITLE BLOCK ─── */
.seos-hero {
  display: grid;
  grid-template-columns: 5fr 4fr;
  gap: 40px;
  align-items: center;
  padding: 60px 0 60px;
}
.seos-eyebrow {
  display: inline-block;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: #C96D1A;
  border-bottom: 2px solid #C96D1A;
  padding-bottom: 4px;
  margin-bottom: 24px;
}
.seos-h1 {
  font-family: 'Josefin Sans', sans-serif;
  font-size: 36px;
  font-weight: 700;
  line-height: 1.12;
  color: #141414;
  margin-bottom: 8px;
}
.seos-h1 sup {
  font-size: 11px;
  color: #C96D1A;
  vertical-align: super;
}
.seos-framework-tag {
  display: block;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: #06bc8f;
  margin-bottom: 20px;
}
.seos-sub {
  font-size: 11px;
  color: #444340;
  line-height: 1.8;
  margin-bottom: 14px;
}
.seos-hero-copy {
  font-size: 12px;
  color: #666;
  line-height: 1.8;
  border-left: 3px solid #06bc8f;
  padding-left: 16px;
  margin-bottom: 36px;
}
.seos-ctas { display: flex; gap: 14px; flex-wrap: wrap; }
.seos-btn-primary {
  display: inline-block;
  background: #C96D1A;
  color: #fff !important;
  font-family: 'Josefin Sans', sans-serif;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  padding: 18px 36px;
  text-decoration: none !important;
  transition: background 0.2s;
}
.seos-btn-primary:hover { background: #a85815; }
.seos-btn-ghost {
  display: inline-block;
  border: 1.5px solid #c0bdb8;
  color: #444340 !important;
  font-family: 'Josefin Sans', sans-serif;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  padding: 18px 36px;
  text-decoration: none !important;
  transition: all 0.2s;
}
.seos-btn-ghost:hover { border-color: #C96D1A; color: #C96D1A !important; }

/* ─── SHIFT ─── */
.seos-shift {
  border-left: 3px solid #C96D1A;
  padding-left: 28px;
}
.seos-shift-label {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 10px;
  display: block;
}
.seos-shift-h2 {
  font-size: 11px;
  font-weight: 700;
  color: #141414;
  margin-bottom: 16px;
  line-height: 1.3;
}
.seos-shift-p {
  font-size: 12px;
  color: #444340;
  line-height: 1.8;
  margin-bottom: 12px;
}
.seos-shift-callout {
  font-size: 12px;
  font-weight: 700;
  font-style: italic;
  color: #141414;
}

/* ─── WHAT I DO ─── */
.seos-what {
  background: #141414;
  padding: 56px 40px;
  margin: 40px -40px;
}
.seos-what-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
  align-items: start;
  max-width: 1100px;
  margin: 0 auto;
}
.seos-what-label {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 10px;
  display: block;
}
.seos-what-h2 {
  font-size: 12px;
  font-weight: 700;
  color: #fff;
  line-height: 1.25;
  margin-bottom: 20px;
}
.seos-what-sub {
  font-size: 12px;
  color: rgba(255,255,255,0.55);
  line-height: 1.8;
}
.seos-bullets { list-style: none; margin-top: 24px; }
.seos-bullets li {
  display: flex;
  align-items: flex-start;
  gap: 14px;
  padding: 14px 0;
  border-bottom: 1px solid rgba(255,255,255,0.08);
  font-size: 12px;
  color: rgba(255,255,255,0.85);
  line-height: 1.5;
}
.seos-bullets li:last-child { border-bottom: none; }
.seos-bullet-num {
  font-size: 11px;
  font-weight: 700;
  color: #C96D1A;
  letter-spacing: 0.1em;
  flex-shrink: 0;
  padding-top: 2px;
  min-width: 32px;
}

/* ─── HOW IT WORKS ─── */
.seos-how { padding: 48px 0; }
.seos-how-label {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 10px;
  display: block;
}
.seos-how-h2 {
  font-size: 36px;
  font-weight: 700;
  color: #141414;
  margin-bottom: 10px;
  line-height: 1.2;
}
.seos-how-sub {
  font-size: 12px;
  color: #555;
  line-height: 1.8;
  max-width: 560px;
  margin-bottom: 36px;
}
.seos-steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  margin-top: 40px;
  border: 1.5px solid #ddddd8;
}
.seos-step {
  padding: 36px 28px;
  border-right: 1.5px solid #ddddd8;
}
.seos-step:last-child { border-right: none; }
.seos-step-num {
  font-size: 36px;
  font-weight: 300;
  color: #ddddd8;
  line-height: 1;
  margin-bottom: 16px;
  display: block;
}
.seos-step-tag {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 10px;
  display: block;
}
.seos-step-h3 {
  font-size: 11px;
  font-weight: 700;
  color: #141414;
  margin-bottom: 10px;
  line-height: 1.35;
}
.seos-step-p {
  font-size: 12px;
  color: #444340;
  line-height: 1.8;
}
.seos-step-em {
  display: block;
  font-size: 11px;
  color: #C96D1A;
  font-weight: 700;
  margin-top: 14px;
  letter-spacing: 0.06em;
}
.seos-step-featured { background: #f9f7f4; }
.seos-step-featured .seos-step-num { color: #06bc8f; opacity: 0.4; }
.seos-step-featured .seos-step-tag { color: #06bc8f; }
.seos-step-featured .seos-step-em { color: #06bc8f; }
.seos-step-note {
  font-size: 12px;
  color: #888;
  margin-top: 28px;
  font-style: italic;
}

/* ─── WHAT'S IN THE WORKS ─── */
.seos-works {
  background: #141414;
  padding: 64px 40px;
  margin: 40px -40px;
}
.seos-works-inner { max-width: 1100px; margin: 0 auto; }
.seos-works-header {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  margin-bottom: 40px;
  gap: 24px;
}
.seos-works-label {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #06bc8f;
  margin-bottom: 10px;
  display: block;
}
.seos-works-h2 {
  font-size: 36px;
  font-weight: 700;
  color: #fff;
  line-height: 1.2;
}
.seos-works-all {
  display: inline-block;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #06bc8f !important;
  text-decoration: none !important;
  border-bottom: 1px solid rgba(6,188,143,0.35);
  padding-bottom: 2px;
  white-space: nowrap;
  flex-shrink: 0;
}
.seos-works-all:hover { color: #fff !important; border-color: rgba(255,255,255,0.3); }
.seos-works-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr;
  gap: 2px;
  background: rgba(255,255,255,0.07);
}
.seos-post {
  background: #141414;
  padding: 32px 28px;
  transition: background 0.18s;
}
.seos-post:hover { background: #1c1c1c; }
.seos-post-series {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 12px;
  display: block;
}
.seos-post-title {
  font-size: 11px;
  font-weight: 700;
  color: #fff !important;
  line-height: 1.3;
  margin-bottom: 12px;
  text-decoration: none !important;
  display: block;
}
.seos-post-title:hover { color: #06bc8f !important; }
.seos-post-sm .seos-post-title { font-size: 12px; }
.seos-post-excerpt {
  font-size: 12px;
  color: rgba(255,255,255,0.45);
  line-height: 1.75;
  margin-bottom: 16px;
}
.seos-post-meta {
  font-size: 12px;
  color: rgba(255,255,255,0.25);
  letter-spacing: 0.1em;
  text-transform: uppercase;
}
.seos-post-read {
  display: inline-block;
  margin-top: 14px;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: #C96D1A !important;
  text-decoration: none !important;
}
.seos-post-read:hover { color: #06bc8f !important; }

/* ─── SPEAKING STRIP ─── */
.seos-speaking {
  padding: 48px 0;
  border-top: 1px solid #e8e6e1;
  border-bottom: 1px solid #e8e6e1;
  background: #fff;
  margin: 40px -40px 0;
  padding-left: 40px;
  padding-right: 40px;
}
.seos-speaking-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  gap: 2rem;
}
.seos-speaking-label {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #7A2525;
  margin-bottom: 10px;
  display: block;
}
.seos-speaking-h3 {
  font-size: 12px;
  font-weight: 700;
  color: #141414;
  margin-bottom: 8px;
}
.seos-speaking-p {
  font-size: 12px;
  color: #555;
  line-height: 1.75;
  max-width: 560px;
}

/* ─── CTA BAND ─── */
.seos-cta-band {
  background: #7A2525;
  padding: 60px 40px;
  text-align: center;
  margin: 40px -40px 0;
}
.seos-cta-inner { max-width: 700px; margin: 0 auto; }
.seos-cta-h2 {
  font-size: 36px;
  font-weight: 700;
  color: #fff;
  margin-bottom: 12px;
  line-height: 1.2;
}
.seos-cta-sub {
  font-size: 12px;
  color: rgba(255,255,255,0.65);
  margin-bottom: 32px;
}
.seos-btn-white {
  display: inline-block;
  background: #fff;
  color: #7A2525 !important;
  font-family: 'Josefin Sans', sans-serif;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  padding: 20px 40px;
  text-decoration: none !important;
  margin: 0 8px 8px;
  transition: opacity 0.2s;
}
.seos-btn-white:hover { opacity: 0.9; }
.seos-btn-white-outline {
  display: inline-block;
  border: 1.5px solid rgba(255,255,255,0.5);
  color: #fff !important;
  font-family: 'Josefin Sans', sans-serif;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  padding: 20px 40px;
  text-decoration: none !important;
  margin: 0 8px 8px;
  transition: all 0.2s;
}
.seos-btn-white-outline:hover { background: rgba(255,255,255,0.12); }

/* ─── RESPONSIVE ─── */
@media (max-width: 900px) {
  .seos-hero { grid-template-columns: 1fr; gap: 32px; padding: 40px 0; }
  .seos-what { margin: 40px -20px; padding: 48px 20px; }
  .seos-what-inner { grid-template-columns: 1fr; gap: 32px; }
  .seos-steps { grid-template-columns: 1fr 1fr; }
  .seos-step:nth-child(2) { border-right: none; }
  .seos-step:nth-child(1), .seos-step:nth-child(2) { border-bottom: 1.5px solid #ddddd8; }
  .seos-works { margin: 40px -20px; padding: 48px 20px; }
  .seos-works-grid { grid-template-columns: 1fr; gap: 2px; }
  .seos-works-header { flex-direction: column; align-items: flex-start; }
  .seos-speaking { margin: 40px -20px 0; padding: 40px 20px; }
  .seos-speaking-inner { grid-template-columns: 1fr; }
  .seos-cta-band { margin: 40px -20px 0; padding: 48px 20px; }
}
@media (max-width: 640px) {
  .seos-steps { grid-template-columns: 1fr; }
  .seos-step { border-right: none; border-bottom: 1.5px solid #ddddd8; }
  .seos-step:last-child { border-bottom: none; }
}
/* WordPress content column fixes */
.seos-wrap { max-width: 100%; overflow-x: hidden; }
.seos-hero { grid-template-columns: 1fr; }
.seos-what-inner { grid-template-columns: 1fr; }
.seos-steps { grid-template-columns: 1fr 1fr; }
.seos-step:nth-child(2) { border-right: none; }
.seos-step:nth-child(1),
.seos-step:nth-child(2) { border-bottom: 1.5px solid #ddddd8; }
.seos-works-grid { grid-template-columns: 1fr; }
.seos-works-header { flex-direction: column; align-items: flex-start; }
.seos-speaking-inner { grid-template-columns: 1fr; }
.seos-cta-band { margin: 40px -20px 0; padding: 48px 20px; }
.seos-what { margin: 40px -20px; padding: 40px 20px; }
.seos-works { margin: 40px -20px; padding: 48px 20px; }
.seos-speaking { margin: 40px -20px 0; padding: 40px 20px; }


@import url('https://fonts.googleapis.com/css2?family=Josefin+Sans:wght@300;400;600;700&display=swap');

.seos-wrap *, .seos-wrap *::before, .seos-wrap *::after { box-sizing: border-box; margin: 0; padding: 0; font-family: 'Josefin Sans', sans-serif !important; }
.seos-wrap {
  font-family: 'Josefin Sans', sans-serif;
  color: #141414;
  line-height: 1.8;
  -webkit-font-smoothing: antialiased;
}

/* ─── HERO TITLE BLOCK ─── */
.seos-hero {
  display: grid;
  grid-template-columns: 5fr 4fr;
  gap: 40px;
  align-items: center;
  padding: 60px 0 60px;
}
.seos-eyebrow {
  display: inline-block;
  font-size: 17px !important;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: #C96D1A;
  border-bottom: 2px solid #C96D1A;
  padding-bottom: 4px;
  margin-bottom: 24px;
}
.seos-h1 {
  font-family: 'Josefin Sans', sans-serif;
  font-size: 42px !important;
  font-weight: 700;
  line-height: 1.12;
  color: #141414;
  margin-bottom: 8px;
}
.seos-h1 sup {
  font-size: 14px !important;
  color: #C96D1A;
  vertical-align: super;
}
.seos-framework-tag {
  display: block;
  font-size: 17px !important;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: #06bc8f;
  margin-bottom: 20px;
}
.seos-sub {
  font-size: 14px !important;
  color: #444340;
  line-height: 1.8;
  margin-bottom: 14px;
}
.seos-hero-copy {
  font-size: 17px !important;
  color: #666;
  line-height: 1.8;
  border-left: 3px solid #06bc8f;
  padding-left: 16px;
  margin-bottom: 36px;
}
.seos-ctas { display: flex; gap: 14px; flex-wrap: wrap; }
.seos-btn-primary {
  display: inline-block;
  background: #C96D1A;
  color: #fff !important;
  font-family: 'Josefin Sans', sans-serif;
  font-size: 17px !important;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  padding: 18px 36px;
  text-decoration: none !important;
  transition: background 0.2s;
}
.seos-btn-primary:hover { background: #a85815; }
.seos-btn-ghost {
  display: inline-block;
  border: 1.5px solid #c0bdb8;
  color: #444340 !important;
  font-family: 'Josefin Sans', sans-serif;
  font-size: 17px !important;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  padding: 18px 36px;
  text-decoration: none !important;
  transition: all 0.2s;
}
.seos-btn-ghost:hover { border-color: #C96D1A; color: #C96D1A !important; }

/* ─── SHIFT ─── */
.seos-shift {
  border-left: 3px solid #C96D1A;
  padding-left: 28px;
}
.seos-shift-label {
  font-size: 17px !important;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 10px;
  display: block;
}
.seos-shift-h2 {
  font-size: 14px !important;
  font-weight: 700;
  color: #141414;
  margin-bottom: 16px;
  line-height: 1.3;
}
.seos-shift-p {
  font-size: 17px !important;
  color: #444340;
  line-height: 1.8;
  margin-bottom: 12px;
}
.seos-shift-callout {
  font-size: 17px !important;
  font-weight: 700;
  font-style: italic;
  color: #141414;
}

/* ─── WHAT I DO ─── */
.seos-what {
  background: #141414;
  padding: 56px 40px;
  margin: 40px -40px;
}
.seos-what-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
  align-items: start;
  max-width: 1100px;
  margin: 0 auto;
}
.seos-what-label {
  font-size: 17px !important;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 10px;
  display: block;
}
.seos-what-h2 {
  font-size: 17px !important;
  font-weight: 700;
  color: #fff;
  line-height: 1.25;
  margin-bottom: 20px;
}
.seos-what-sub {
  font-size: 17px !important;
  color: rgba(255,255,255,0.55);
  line-height: 1.8;
}
.seos-bullets { list-style: none; margin-top: 24px; }
.seos-bullets li {
  display: flex;
  align-items: flex-start;
  gap: 14px;
  padding: 14px 0;
  border-bottom: 1px solid rgba(255,255,255,0.08);
  font-size: 17px !important;
  color: rgba(255,255,255,0.85);
  line-height: 1.5;
}
.seos-bullets li:last-child { border-bottom: none; }
.seos-bullet-num {
  font-size: 14px !important;
  font-weight: 700;
  color: #C96D1A;
  letter-spacing: 0.1em;
  flex-shrink: 0;
  padding-top: 2px;
  min-width: 32px;
}

/* ─── HOW IT WORKS ─── */
.seos-how { padding: 48px 0; }
.seos-how-label {
  font-size: 17px !important;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 10px;
  display: block;
}
.seos-how-h2 {
  font-size: 42px !important;
  font-weight: 700;
  color: #141414;
  margin-bottom: 10px;
  line-height: 1.2;
}
.seos-how-sub {
  font-size: 17px !important;
  color: #555;
  line-height: 1.8;
  max-width: 560px;
  margin-bottom: 36px;
}
.seos-steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  margin-top: 40px;
  border: 1.5px solid #ddddd8;
}
.seos-step {
  padding: 36px 28px;
  border-right: 1.5px solid #ddddd8;
}
.seos-step:last-child { border-right: none; }
.seos-step-num {
  font-size: 42px !important;
  font-weight: 300;
  color: #ddddd8;
  line-height: 1;
  margin-bottom: 16px;
  display: block;
}
.seos-step-tag {
  font-size: 14px !important;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 10px;
  display: block;
}
.seos-step-h3 {
  font-size: 14px !important;
  font-weight: 700;
  color: #141414;
  margin-bottom: 10px;
  line-height: 1.35;
}
.seos-step-p {
  font-size: 17px !important;
  color: #444340;
  line-height: 1.8;
}
.seos-step-em {
  display: block;
  font-size: 14px !important;
  color: #C96D1A;
  font-weight: 700;
  margin-top: 14px;
  letter-spacing: 0.06em;
}
.seos-step-featured { background: #f9f7f4; }
.seos-step-featured .seos-step-num { color: #06bc8f; opacity: 0.4; }
.seos-step-featured .seos-step-tag { color: #06bc8f; }
.seos-step-featured .seos-step-em { color: #06bc8f; }
.seos-step-note {
  font-size: 17px !important;
  color: #888;
  margin-top: 28px;
  font-style: italic;
}

/* ─── WHAT'S IN THE WORKS ─── */
.seos-works {
  background: #141414;
  padding: 64px 40px;
  margin: 40px -40px;
}
.seos-works-inner { max-width: 1100px; margin: 0 auto; }
.seos-works-header {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  margin-bottom: 40px;
  gap: 24px;
}
.seos-works-label {
  font-size: 17px !important;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #06bc8f;
  margin-bottom: 10px;
  display: block;
}
.seos-works-h2 {
  font-size: 42px !important;
  font-weight: 700;
  color: #fff;
  line-height: 1.2;
}
.seos-works-all {
  display: inline-block;
  font-size: 17px !important;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #06bc8f !important;
  text-decoration: none !important;
  border-bottom: 1px solid rgba(6,188,143,0.35);
  padding-bottom: 2px;
  white-space: nowrap;
  flex-shrink: 0;
}
.seos-works-all:hover { color: #fff !important; border-color: rgba(255,255,255,0.3); }
.seos-works-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr;
  gap: 2px;
  background: rgba(255,255,255,0.07);
}
.seos-post {
  background: #141414;
  padding: 32px 28px;
  transition: background 0.18s;
}
.seos-post:hover { background: #1c1c1c; }
.seos-post-series {
  font-size: 17px !important;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #C96D1A;
  margin-bottom: 12px;
  display: block;
}
.seos-post-title {
  font-size: 14px !important;
  font-weight: 700;
  color: #fff !important;
  line-height: 1.3;
  margin-bottom: 12px;
  text-decoration: none !important;
  display: block;
}
.seos-post-title:hover { color: #06bc8f !important; }
.seos-post-sm .seos-post-title { font-size: 17px !important; }
.seos-post-excerpt {
  font-size: 17px !important;
  color: rgba(255,255,255,0.45);
  line-height: 1.75;
  margin-bottom: 16px;
}
.seos-post-meta {
  font-size: 17px !important;
  color: rgba(255,255,255,0.25);
  letter-spacing: 0.1em;
  text-transform: uppercase;
}
.seos-post-read {
  display: inline-block;
  margin-top: 14px;
  font-size: 14px !important;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: #C96D1A !important;
  text-decoration: none !important;
}
.seos-post-read:hover { color: #06bc8f !important; }

/* ─── SPEAKING STRIP ─── */
.seos-speaking {
  padding: 48px 0;
  border-top: 1px solid #e8e6e1;
  border-bottom: 1px solid #e8e6e1;
  background: #fff;
  margin: 40px -40px 0;
  padding-left: 40px;
  padding-right: 40px;
}
.seos-speaking-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  gap: 2rem;
}
.seos-speaking-label {
  font-size: 17px !important;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #7A2525;
  margin-bottom: 10px;
  display: block;
}
.seos-speaking-h3 {
  font-size: 17px !important;
  font-weight: 700;
  color: #141414;
  margin-bottom: 8px;
}
.seos-speaking-p {
  font-size: 17px !important;
  color: #555;
  line-height: 1.75;
  max-width: 560px;
}

/* ─── CTA BAND ─── */
.seos-cta-band {
  background: #7A2525;
  padding: 60px 40px;
  text-align: center;
  margin: 40px -40px 0;
}
.seos-cta-inner { max-width: 700px; margin: 0 auto; }
.seos-cta-h2 {
  font-size: 42px !important;
  font-weight: 700;
  color: #fff;
  margin-bottom: 12px;
  line-height: 1.2;
}
.seos-cta-sub {
  font-size: 17px !important;
  color: rgba(255,255,255,0.65);
  margin-bottom: 32px;
}
.seos-btn-white {
  display: inline-block;
  background: #fff;
  color: #7A2525 !important;
  font-family: 'Josefin Sans', sans-serif;
  font-size: 17px !important;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  padding: 20px 40px;
  text-decoration: none !important;
  margin: 0 8px 8px;
  transition: opacity 0.2s;
}
.seos-btn-white:hover { opacity: 0.9; }
.seos-btn-white-outline {
  display: inline-block;
  border: 1.5px solid rgba(255,255,255,0.5);
  color: #fff !important;
  font-family: 'Josefin Sans', sans-serif;
  font-size: 17px !important;
  font-weight: 700;
  letter-spacing: 0.13em;
  text-transform: uppercase;
  padding: 20px 40px;
  text-decoration: none !important;
  margin: 0 8px 8px;
  transition: all 0.2s;
}
.seos-btn-white-outline:hover { background: rgba(255,255,255,0.12); }

/* ─── RESPONSIVE ─── */
@media (max-width: 900px) {
  .seos-hero { grid-template-columns: 1fr; gap: 32px; padding: 40px 0; }
  .seos-what { margin: 40px -20px; padding: 48px 20px; }
  .seos-what-inner { grid-template-columns: 1fr; gap: 32px; }
  .seos-steps { grid-template-columns: 1fr 1fr; }
  .seos-step:nth-child(2) { border-right: none; }
  .seos-step:nth-child(1), .seos-step:nth-child(2) { border-bottom: 1.5px solid #ddddd8; }
  .seos-works { margin: 40px -20px; padding: 48px 20px; }
  .seos-works-grid { grid-template-columns: 1fr; gap: 2px; }
  .seos-works-header { flex-direction: column; align-items: flex-start; }
  .seos-speaking { margin: 40px -20px 0; padding: 40px 20px; }
  .seos-speaking-inner { grid-template-columns: 1fr; }
  .seos-cta-band { margin: 40px -20px 0; padding: 48px 20px; }
}
@media (max-width: 640px) {
  .seos-steps { grid-template-columns: 1fr; }
  .seos-step { border-right: none; border-bottom: 1.5px solid #ddddd8; }
  .seos-step:last-child { border-bottom: none; }
}
/* WordPress content column fixes */
.seos-wrap { max-width: 100%; overflow-x: hidden; }
.seos-hero { grid-template-columns: 1fr; }
.seos-what-inner { grid-template-columns: 1fr; }
.seos-steps { grid-template-columns: 1fr 1fr; }
.seos-step:nth-child(2) { border-right: none; }
.seos-step:nth-child(1),
.seos-step:nth-child(2) { border-bottom: 1.5px solid #ddddd8; }
.seos-works-grid { grid-template-columns: 1fr; }
.seos-works-header { flex-direction: column; align-items: flex-start; }
.seos-speaking-inner { grid-template-columns: 1fr; }
.seos-cta-band { margin: 40px -20px 0; padding: 48px 20px; }
.seos-what { margin: 40px -20px; padding: 40px 20px; }
.seos-works { margin: 40px -20px; padding: 48px 20px; }
.seos-speaking { margin: 40px -20px 0; padding: 40px 20px; }